Technology and professional services. Ads that explain what you do before the viewer scrolls past.
Delivered ads · tap to watch
Khukulani TechTechnology
Technology and service companies have the opposite problem to a product brand: there is nothing to hold up to the camera. The ad has to make an idea feel concrete.
We build a world around the offer, then write a script that says what you do in one line a customer could repeat to someone else.
That line is usually the hardest part of the brief, and the part that keeps paying off after the ad has run.