How long should an explainer be?

Sixty to ninety seconds. If it needs three minutes, the offer is too complicated and the video will not fix that.

Animation for processes and abstract services. Footage for physical products. Most explainers work best mixing the two.

Can I use it on WhatsApp?

That is often the best place for it. Send it once instead of typing the same explanation to every enquiry.

Explainer Video Production in Zimbabwe

There is usually one thing you explain to every single customer before they buy. How the service works. Why your price is what it is. What happens after they pay. What makes your product different from the cheaper one next to it.

You explain it several times a week, slightly differently each time, and some of those people leave still not understanding.

An explainer video is that conversation, made once, properly.

Where it saves you money

In WhatsApp enquiries, where you send it instead of typing the same paragraph again
On a product page, where it answers the objection that would otherwise end the visit
After payment, explaining what happens next and cutting the follow-up questions
With new staff, so they explain it the way you would

What makes a good one

One idea. An explainer covering four things explains none of them.

The objection first. Lead with the thing people actually get stuck on, not with your company history.

Plain language. If a customer would not use the word, the video should not.

Under ninety seconds. Past that, attention falls off a cliff and you have not explained anything to anyone.

What we need

Tell us the question you answer most often, and what you normally say. That is the script, more or less. We tighten it and build the visuals around it.

What it costs

$40 for a single explainer. If you have several, one per service or one per stage of your process, the $100 set of four is the better buy.